Scalable services without the growing pains
We productize our services so you always know what you’re getting, what it costs, and when it’s delivered.
Engineer
Clear definition of the ideal customer profile — industries, company sizes, and decision-makers — so every lead aligns with real market opportunity.
Buying signals uncovered: funding events, hiring trends, job changes, or tech adoption that reveal when prospects are most likely to engage.
The backbone of the system — structured flows between Clay, CRM, and outreach tools, ensuring clean data, no duplicates, and consistent routing.
A customized Clay workspace with sourcing, enrichment, scoring, and routing workflows designed around the ICP and chosen signals.
A working MVP campaign across email or LinkedIn, built to validate signals, test targeting, and prove how the system performs live.
A documented GTM guide — ICP clarity, workflows, cadences, governance — turning the build into a repeatable and scalable process.
Integrate
Connections between Clay, CRM, and outreach platforms aligned into a single outbound engine. Ensures data, workflows, and campaigns move seamlessly across tools.
Clear rules for ownership, deduplication, and compliance built into the system. Keeps pipelines clean and prevents wasted effort or conflicting records.
Signal-based triggers that launch sourcing, enrichment, routing, and outreach steps automatically. Reduces manual work and speeds up execution.
Email domains, inboxes, and integrations configured for scale. Deliverability safeguards and technical settings protect reputation and consistency.
Dashboards that consolidate campaign performance, pipeline health, and signal insights. Gives leadership and sales teams full visibility in real time.
A structured layer of standards and processes that makes the outbound system stable, repeatable, and scalable across operations.
Generate
Signals, target lists, and enrichment fields stay fresh through continuous checks and refresh rules. Anomalies (bounces, job changes, domain issues) trigger auto-fixes or review tasks so campaigns never go stale.
Clear definition of the ideal customer profile - industries, company sizes, and decision-makers - so every lead aligns with real market opportunity. industries, company sizes, and decision-makers
Copy, subject lines, CTAs, and personalization variables are A/B tested on a tight weekly rhythm. Winners roll out automatically, while underperformers are paused and rewritten with insights from recent replies.
Human touches layer on top of automation where impact is highest—personal Looms, LinkedIn voice notes, targeted calls, or ABM nudges. Priority cues come from signal strength, seniority, and account intent.
Dashboards track deliverability, reply mix, meeting rate, and sourced pipeline by segment and signal. CRM stays in sync so leadership sees real attribution and SDRs work from one source of truth.
Feedback loops push learnings back into targeting, signal weights, and message frameworks. The system compounds over time—fewer dead ends, more qualified conversations, and steadier meetings.
Why GTM engineering matters now
Broken playbooks
Outbound isn’t what it used to be. AI made personalization easy for everyone, and now inboxes are flooded. Growth depends on precision, not volume — systems that learn, adapt, and scale fast.
Stack overload
CRMs, data tools, and automations don’t talk. Teams lose hours reconciling reports instead of driving revenue. GTM engineering connects every moving piece into one operating system for growth.
Speed to market
Markets move weekly, not quarterly. You can’t afford to “rethink” every time something shifts. With GTM engineering, your system evolves in real time - flexible, measurable, always ahead of change.
Outbound isn’t dying — it’s evolving.GTM Engineering is how you build it for the world we sell in today.
Traditional outbound is guesswork: endless activity, cold lists, and network luck. With us, you get engineered systems, AI-driven, automated, multi-channel, that create a predictable pipeline at scale.Your team closes deals. We handle the grind: prospecting, enrichment, outreach, and optimization.
SDRs juggling fragmented tools & manual workflows
Activity-driven, not outcome-driven
Reactive and inconsistent
Activity-driven, not outcome-driven
Reactive and inconsistent
Traditional Outbound
GTM Engineering
vs.
Centralized & automated workflows
Outcome-driven metrics
Scalable by design
Outcome-driven metrics
Scalable by design
Approach
This runs like software, not services.
Every engagement is built, versioned, and deployed like a product. We define the GTM architecture, integrate your stack, and activate campaigns — all documented, testable, and ready to scale. No slides, no fluff — just systems that run.
FAQ
We’re here to answer
all your questions
Got a question about our process, pricing, or results? You’ll find clear answers in our FAQ section. If you need extra help, our team is just a message away—ready to clarify every detail so you can move forward with confidence.
Still have questions?
Isn’t Clay just another data tool? Why do I need an agency for it?
Clay is powerful — but without the right workflows, it’s just another database. We engineer Clay into a repeatable GTM system that connects enrichment, CRMs, and automation so it drives revenue, not just exports lists.
What if I already have SDRs or a sales team?
Perfect — we don’t replace them, we make them faster. SDRs use the systems we build to run cleaner, smarter outbound. And if you want us to go further, our Outbound-as-a-Service model can run campaigns alongside your team to boost pipeline.
How is this different from hiring a lead-gen agency?
Most lead-gen shops sell lists or blast cold emails. We build the infrastructure behind sustainable outbound — so every lead is enriched, scored, routed, and tracked. You get a predictable pipeline, not guesswork.
Will I actually own the system, or is it locked to you?
You own it — every workflow, playbook, and dashboard. We just build and optimize it so it runs faster. When we’re done, you walk away with a fully functional GTM system that’s 100% yours to scale.